The Pride Parade this weekend will likely gather a huge crowd this year along Yonge Street. In 2009, the event attracted an estimated one million people who contributed about $136 Million dollars to Toronto and unlike G20 we didn’t have to board up any stores or buy a sound canon.
In our view Pride Parade represents tolerance, acceptance, love, care for everyone irrespective of their gender, color, race and religion. Unfortunately millions of people around the world don’t have the freedom of expression. Events like Pride Week, gives us hope that we can accomplish a lot for human rights if we put our mind to it.
Check out the parade schedule for this weekend. With all the global media attention, we think this is a great opportunity to sell off the sound canon. We can throw in a few kilometers of concrete barrier worth $700k if they call in the next couple of days !